


Hi, I’m Pete!
the creative head and hands behind
Big Appetite Illustration,
I've been working the world out with Pen & Paper for as long as I can remember & you may have also found that your memory is a lot better when you can picture what someone is saying.
I now run a takeaway delivery service…
of sorts.
Catering to the majority of us who like to see what we're working with, picture a better world & draw people in on the journey by communicating our creative solutions clearly.
Hi, I’m Pete!
the creative head and hands
behind Big Appetite Illustration,
I've been working the world out with Pen & Paper for as long as I can remember & you may have also found that your memory is a lot better when you can picture what someone is saying.
I now run a takeaway delivery service… of sorts.
Catering to the majority of us who like to see what we're working with, picture a better world & draw people in on the journey by communicating our creative solutions clearly.
Hi, I’m Pete!
the creative head and hands behind
Big Appetite Illustration,
I've been working the world out with Pen & Paper for as long as I can remember & you may have also found that your memory is a lot better when you can picture what someone is saying.
I now run a takeaway delivery service… of sorts.
Catering to the majority of us who like to see what we're working with, picture a better world & draw people in on the journey by communicating our creative solutions clearly.
How I got drawn into this:
How I got drawn into this:
My first and greatest discovery
in life was drawing.
It’s been my compass - helping me understand, escape, shape, study, interact with, and reimagine the world around me.
But the journey from here…
My first and greatest discovery
in life was drawing.
It’s been my compass - helping me understand, escape, shape, study, interact with, and reimagine the world around me.
But the journey from here…
My first and greatest discovery
in life was drawing.
It’s been my compass - helping me understand, escape, shape, study, interact with, and reimagine the world around me.
But the journey from here…




…to here hasn’t been a straight line.
…to here hasn’t been a straight line.
…to here hasn’t been a straight line.
I dived headfirst into the world of Product Design, learning to problem-solve and communicate complex ideas visually. I got to draw here and there but CAD kept eating the concept work!
I dived headfirst into the world of Product Design, learning to problem-solve and communicate complex ideas visually. I got to draw here and there but CAD kept eating the concept work!
I dived headfirst into the world of Product Design, learning to problem-solve and communicate complex ideas visually. I got to draw here and there but CAD kept eating the concept work!




Next I poured myself into the world of print and packaging, mastering collaboration on a corporate scale with a creative brain and an exuberant passion for people. But world distribution wasn’t what I was after.
Next I poured myself into the world of print and packaging, mastering collaboration on a corporate scale with a creative brain and an exuberant passion for people. But world distribution wasn’t what I was after.
Next I poured myself into the world of print and packaging, mastering collaboration on a corporate scale with a creative brain and an exuberant passion for people. But world distribution wasn’t what I was after.
Every turn I took was in pursuit of doing more doodling. The day jobs weren’t doing it, and the hunger to get hands-on kept pulling me back to the drawing board, wondering how to make the creative career I had in my head a reality.
Every turn I took was in pursuit of doing more doodling. The day jobs weren’t doing it, and the hunger to get hands-on kept pulling me back to the drawing board, wondering how to make the creative career I had in my head a reality.
Every turn I took was in pursuit of doing more doodling. The day jobs weren’t doing it, and the hunger to get hands-on kept pulling me back to the drawing board, wondering how to make the creative career I had in my head a reality.




I started small, drawing for others in my spare time… but all day? Locked away in my loft? Could my inner extrovert handle that?
I started small, drawing for others in my spare time… but all day? Locked away in my loft? Could my inner extrovert handle that?
I started small, drawing for others in my spare time… but all day? Locked away in my loft? Could my inner extrovert handle that?
Eventually, I plucked up the courage, stepped out and went full time as a freelance illustrator!
I kept leaning in, kept learning, and let my internal compass lead when…
Eventually, I plucked up the courage, stepped out and went full time as a freelance illustrator!
I kept leaning in, kept learning, and let my internal compass lead when…
Eventually, I plucked up the courage, stepped out and went full time as a freelance illustrator!
I kept leaning in, kept learning, and let my internal compass lead when…




…BOOM!
I fell head over heels into (and in love with) Graphic Recording.
I wasn’t looking for it, and I didn’t know I needed it—until I got to have a go!
…BOOM!
I fell head over heels into (and in love with) Graphic Recording.
I wasn’t looking for it, and I didn’t know I needed it—until I got to have a go!
…BOOM!
I fell head over heels into (and in love with) Graphic Recording.
I wasn’t looking for it, and I didn’t know I needed it—until I got to have a go!
Graphic Recording picked me up out of my comfort zone and dropped me deep into the heart of conversations, where drawing isn’t just about creating—it’s about connecting. My drawings were bridging gaps, sparking ideas, and making moments unforgettable.
Graphic Recording picked me up out of my comfort zone and dropped me deep into the heart of conversations, where drawing isn’t just about creating—it’s about connecting. My drawings were bridging gaps, sparking ideas, and making moments unforgettable.
Graphic Recording picked me up out of my comfort zone and dropped me deep into the heart of conversations, where drawing isn’t just about creating—it’s about connecting. My drawings were bridging gaps, sparking ideas, and making moments unforgettable.




Now, every job is an adventure—mapping the conversation as we go, turning complexity into something clear, engaging, and impossible to ignore. It’s fast, it’s fluid, and it transforms thinking as it unfolds.
Now, every job is an adventure—mapping the conversation as we go, turning complexity into something clear, engaging, and impossible to ignore. It’s fast, it’s fluid, and it transforms thinking as it unfolds.
Now, every job is an adventure—mapping the conversation as we go, turning complexity into something clear, engaging, and impossible to ignore. It’s fast, it’s fluid, and it transforms thinking as it unfolds.
I love it when everyone wins!
So here’s the deal—you keep me out of that tower,
and I’ll keep your audience in the room and on the same page.
What do you say?